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Written by 1:01 pm Marketing Mavericks

How to Repurpose Your Content Across Different Marketing Channels

Photo Content Repurposing

Content creation is now a vital component of any effective marketing plan in the fast-paced digital world of today. But coming up with interesting and new content on a regular basis can be difficult. Repurposing content is useful in this situation. Repurposing content is the act of modifying already-existing content so that it can be used on various platforms or in various formats.

Key Takeaways

  • Repurposing content can save time and effort while increasing reach and engagement.
  • The best content for repurposing is evergreen, high-performing, and relevant to your audience.
  • Social media channels offer opportunities for repurposing content in various formats, such as images, videos, and stories.
  • Email marketing campaigns can benefit from repurposed content in the form of newsletters, blog post summaries, and exclusive content.
  • Video marketing can be enhanced by repurposing content into tutorials, product demos, and behind-the-scenes footage.

By expanding their content’s reach and duration, it enables marketers to get the most out of their content investment. Repurposing content has a lot of advantages. It saves resources and time, to start. Repurposing content enables marketers to make new uses of already-existing content and bring it up to date without having to start from scratch every time. Time is saved, and fewer resources are needed as a result.

Repurposing content also contributes to a rise in brand awareness. Marketers can expand their audience and boost brand exposure by repurposing content for various platforms. And last, repurposing content improves search engine optimization. Repurposing content & sharing it on various platforms increases backlinks and boosts search engine rankings.

Not every content can be reused. Deciding which content is most suitable for effective repurposing is crucial. Blog entries, articles, whitepapers, case studies, and webinars are a few content formats that are good candidates for repurposing. These kinds of content are typically very information-rich & easily formatted for various platforms. There are a few factors to take into account when choosing content for repurposing.

First of all, the information ought to be timeless. Content that is valuable and relevant for a long time is called “evergreen content.”. By doing this, the audience is guaranteed to continue to receive value from the repurposed content.

Second, the content ought to have done well in terms of reach and engagement. Marketers can improve the likelihood of success with the repurposed version of content by repurposing content that has already demonstrated its effectiveness. Finally, it should be possible to modify the content for various platforms or formats.

More versatility in repurposing is made possible by this. Finding the ideal content for repurposing can be aided by a number of tools. Google Analytics can provide information about how well-performing content is currently online, including bounce rate, time on page, and page views. Engagement metrics like likes, shares, and comments can be tracked using social media analytics platforms like Hootsuite or Sprout Social.

SEMrush and Moz are two examples of keyword research tools that can be used to find trending subjects & keywords for content repurposing. Repurposing content on social media platforms is a great opportunity. Social media platforms have billions of active users, giving marketers the ability to interact with and reach a large audience.

Some methods for repurposing content for social media are as follows:1. Generate content that is easily readable on social media by segmenting lengthy content, like blog posts or articles, into smaller, more manageable chunks. This can involve making quick films, quote cards, or infographics. 2. Distribute user-generated content: Repurpose user-generated material on social media, such as reviews or testimonials.

This fosters participation and a feeling of community in addition to offering social proof. 3. Find content that is timeless and share it on social media by selecting it from your website or blog. By doing this, you can expand your audience & highlight the importance of the content. 4. Organize live Q&A sessions: Use already-published material in a new way by holding Q&A sessions live on social media. This gives you the opportunity to interact with your audience in real time and offer insightful commentary.

Adapt the content to the particular platform: Every social media platform has distinct features & users. This is one of the best practices for repurposing content for social media. Modify the content to suit the platform and successfully communicate with the intended audience. – Make use of images: On social media, visual content usually does better. Add pictures, videos, or infographics to the content to increase its shareability & engagement. – Optimize for mobile: Since most social media users access these platforms via mobile devices, it’s critical to make sure that the content that has been repurposed is easy to view on smaller screens. Successful repurposed content for social media includes the following: Buzzfeed’s Tasty videos, which turn written recipes into quick, interesting videos that can be widely shared on Facebook and Instagram. – National Geographic’s Instagram account: In order to garner millions of followers and engagement, National Geographic repurposes its exquisite photography and articles into aesthetically pleasing posts on Instagram.

Reaching & interacting with an audience through email marketing is still one of the best strategies available. You can increase the impact of your content by repurposing it for email marketing campaigns. The following techniques can be used to repurpose content for email marketing:1. Make newsletters: Gather & rework your best articles, videos, and blog posts to create a newsletter. In addition to giving your subscribers useful content, this helps you increase website traffic. 2.

Convert blog entries into email series: Gather a few connected blog entries and turn them into an email series. This gives your subscribers an organized and carefully selected experience that enables them to delve further into a particular subject. 3. Turn video content into email teasers: If you have any existing video content, consider turning it into brief teaser clips that you can send out with your email campaigns. This may grab your subscribers’ attention and persuade them to watch the entire video.

Repurposing content for email marketing can be done well by following these tips: – Personalize the content: Make sure the content is tailored to the interests and needs of your email subscribers. To provide each subscriber with relevant content, use segmentation and personalization techniques. – Use attention-grabbing subject lines to draw in subscribers & encourage them to open and interact with your emails. – Make sure your calls to action are clear: Indicate exactly what you want your subscribers to do after viewing the repurposed content. This could involve sharing the content with their network, buying something, or going to a landing page. Successful examples of content that has been repurposed for email marketing are as follows: HubSpot’s Marketing Blog Newsletter: HubSpot turns its best blog posts into a weekly newsletter that gives subscribers access to informative content and encourages them to visit the company’s website.

Grammarly’s Grammar Tips: To help subscribers become better writers and to advertise its premium services, Grammarly repurposes its grammar advice and tips into an email series. Due to the massive audience growth on sites like YouTube and TikTok, video marketing has grown in popularity in recent years. You can reach a larger audience and interact with them visually by repurposing content for video marketing. The following techniques can be used to repurpose content for video marketing:1. Blog entries to video scripts conversion: Select your top-performing blog entries & turn them into video scripts.

This lets you rework the content into a format that is visually appealing. 2. Turn pre-existing materials, like case studies or how-to guides, into video tutorials by creating new ones. For your audience, this offers a more visual & interactive experience. 3. Convert webinars or online events into shorter videos that can be shared on social media or used in email campaigns. If you have recorded webinars or online events, consider this strategy. Repurposing content for video marketing can benefit from the following best practices: – Be succinct, as viewers’ attention spans are shorter for videos.

Maintaining viewer engagement requires the repurposed videos to be brief & direct. – Employ images and graphics: To make the video content more aesthetically pleasing and captivating, include images, graphics, and animations. – Optimize for various platforms: The specifications and file types of various video platforms vary. To guarantee optimal visibility and engagement, make sure the repurposed videos are optimized for each platform. TED Talks is a prime example of content that has been successfully repurposed for video marketing. The organization turns its live talks into brief, interesting videos that are shared on social media sites like YouTube & reach millions of people globally. – GoPro’s YouTube channel: GoPro uses user-generated content to create eye-catching films that highlight the features of its cameras.

Millions of people watch and interact with these videos on YouTube. In recent times, millions of people have been tuning in to listen to their favorite shows and content on podcasts, which have greatly increased in popularity along with audio marketing. Repurposing material for audio marketing & podcasts can assist in expanding one’s audience and fostering mobile engagement. The following are some methods for repurposing content for audio marketing and podcasts:1.

Take your top-performing blog posts and turn them into podcast episodes by turning them into podcast episodes. This enables you to repurpose the content in an audio format for use in other contexts, such as during a commute. 2. Transform panel discussions and interviews into podcast episodes: If you have held panel discussions or interviews, consider turning them into podcast episodes. Your audience will receive insightful commentary and professional viewpoints in audio form from this. 3.

Convert longer content pieces—like whitepapers or case studies—into audio summaries by creating audio summaries. This enables your audience to quickly absorb the primary ideas and conclusions. Investing in high-quality audio equipment & making sure the repurposed content has high-quality audio are two best practices for repurposing content for podcasts and audio marketing. Low audio quality can turn off listeners & lessen the content’s impact. – Optimize for various platforms: The specifications and formats of various podcast platforms vary.

To guarantee optimal visibility and engagement, tailor the repurposed content to each platform. – Use strong calls to action: Clearly articulate the next step you want your audience to take after viewing the content that has been repurposed. This could be reading an article online, signing up for a newsletter, or writing a review. The Tim Ferriss Show is one example of effectively repurposed content for podcasts & audio marketing. Tim Ferriss turns his interviews with elite performers into podcast episodes, which draw millions of listeners and high levels of engagement. – The Daily: As a convenient means for listeners to stay up to date on current events, The New York Times turns its news articles into a daily podcast.

Data can now be presented in an aesthetically pleasing and easily absorbed format with the help of infographics and visual marketing. Repurposing content for visual marketing and infographics can make complex information more palatable. The following techniques can be used to repurpose content for infographics & visual marketing:1. Create visually appealing infographics from data-driven content: Research reports and case studies are examples of data-heavy content that can be transformed into infographics. This lets you convey the most important discoveries and learnings in a more readable manner. 2. Make visual summaries: Convert lengthier content, like ebooks or whitepapers, into visual summaries.

Because of this, the content is presented in a more manageable format that is suitable for email campaigns and social media sharing. 3. Transform blog posts into visual quotes: Take the most important quotes or data and turn them into eye-catching quote cards. To increase interaction and traffic to the original content, this can be shared on social media networks. Using clear and concise visuals that are easy to understand is one of the best practices for repurposing content for infographics and visual marketing.

To present information in an eye-catching manner, use graphs, charts, and icons. – Optimize for various platforms: The requirements and formats for visual content vary amongst social media platforms. To ensure optimum visibility & interaction, optimize the repurposed images for each platform. – Include branding elements: To ensure brand consistency and recognition, incorporate your brand’s colors, logo, and typography into the repurposed visuals. Neil Patel’s blog is one example of successfully repurposed content for infographics and visual marketing. Patel turns his blog posts into eye-catching infographics that are shared on social media platforms and garner thousands of shares and engagement. – The New York Times’ Instagram account: The New York Times uses its news articles to create aesthetically appealing infographics and quote cards that are shared on Instagram, where they gain millions of followers & encourage interaction. Online events like webinars have gained popularity as a means of engaging with audiences & offering insightful information.

Content can be extended in its useful life and made more widely available by repurposing it for webinars and online events. The following are some methods for repurposing content for online events and webinars:1. Transform blog entries into webinar topics: Select the blog entries that perform the best and turn them into webinar subjects.

This enables you to rework the content into a format that is more participatory & interesting. 2. Turn webinar recordings into on-demand content: If you have webinars or online events that have been recorded, turn them into content that can be viewed whenever you choose. This enables you to share insightful information with a new audience. 3. To create highlight reels that can be shared on social media or included in email campaigns, take key moments or insights from webinar recordings & distill them into a short video. This offers a streamlined version of the information that may draw in new viewers.

The following are some best practices for repurposing content for webinars and online events: – Edit for clarity & conciseness: Webinar recordings sometimes have long stretches of time that are repetitive or tangental. To guarantee clarity and conciseness, edit the content that has been repurposed. – Include interactive elements: To engage the audience and promote participation, include interactive elements (such as polls or quizzes) in the repurposed content. Encourage future events: To increase registrations & engagement, use the repurposed content to encourage future webinars or online events. Some successful examples of content that has been repurposed for online events & webinars are: Moz’s Whiteboard Friday: Moz turns its well-liked blog series, Whiteboard Friday, into webinar presentations that give viewers a more participatory and interesting experience. – The Social Media Marketing World by Social Media Examiner: To increase the event’s impact and reach, Social Media Examiner turns its yearly conference into accessible on-demand content. Print marketing collateral like business cards, flyers, and brochures is still a useful tool for advertising a company or product.

Still, it can be expensive and time-consuming to produce content especially for print. Making new digital content suitable for print marketing materials is one way to solve the problem. Businesses can repurpose content to save time and money while still delivering a consistent brand message through various marketing channels. One way to achieve this is by modifying digital content, like blog entries or social media images, to match the structure and appearance of printed materials.

In order to create visually appealing print materials, businesses can also repurpose images or infographics from their website or online campaigns. All things considered, using previously created digital content for print marketing materials is an affordable method to extend the reach of a marketing campaign.

FAQs

What is content repurposing?

Content repurposing is the process of taking existing content and adapting it for use on different marketing channels. This can include turning a blog post into a video, creating social media posts from a podcast, or using data from a research report to create an infographic.

Why should I repurpose my content?

Repurposing your content allows you to reach a wider audience and get more mileage out of your existing content. It can also help you save time and resources by creating multiple pieces of content from one original piece.

What are some examples of content repurposing?

Examples of content repurposing include turning a blog post into a video, creating social media posts from a podcast, using data from a research report to create an infographic, or turning a webinar into a series of blog posts.

What are some benefits of repurposing content?

Benefits of repurposing content include reaching a wider audience, saving time and resources, improving SEO by creating more content, and reinforcing your brand message across multiple channels.

What are some tips for repurposing content?

Tips for repurposing content include identifying your best-performing content, considering the strengths and limitations of each marketing channel, adapting your content to fit the format and audience of each channel, and tracking your results to see what works best.

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